Crafted for the Discerning Few
The Calling
Lamborghini, Bentley & 20 Countries
After nearly 25 years of exploring the world—working across 20 countries with some of the most iconic names like Lamborghini, Bentley, and the likes—I found myself drawn back to Kashmir, to a passion that had been quietly waiting for me all along: pashmina.
Falling in Love & Fading Legacy
Pashmina shawls are not just textiles; they are pure magic. Each piece carries a story, an unmatched beauty that speaks straight to the soul. The intricate embroidery, the soft caress of the fabric—words cannot truly capture their allure. When you hold a true pashmina in your hands, it’s impossible not to fall in love.
But when I returned to the world of pashmina, I was struck by its fragile state. The elder artisans still held their craft with reverence, yet the younger generations were drifting away. Machine-made imitations, far removed from the essence of true pashmina, were flooding the market, threatening to overshadow this timeless art form.
This reality ignited something deep within me. I began to uncover pashmina’s extraordinary history—a legacy of luxury once cherished by royalty and nobility across the globe. In museums, I saw historic pashmina shawls adorned with embroidery so exquisite it seemed otherworldly. And yet, this legacy was fading.
I Found My Mission, My Calling
I knew then that I couldn’t stand by. My mission became clear: to revive the lost glory of pashmina, to honor its rich heritage by reimagining it for today. My vision is to create more than just shawls; I want to craft heirloom pieces, treasures worthy of museums, brought to life by the most skilled hands in Kashmir.
For me, this is more than a business—it’s a calling. Every piece we make is a tribute: to the artisans who pour their hearts into their work, to the legacy of pashmina, and to the unparalleled artistry that makes it so extraordinary.
From the most distinguished artisans of Kashmir
Each piece handmade using 600-year-old traditional techniques
Handwoven from the purest Ladakh pashmina, the finest pashmina fibre in the world
The Purest Essence of Luxury,
for the Discerning Few
Using 600-year-old Traditional Techniques, Handmade by the Most Distinguished Artisans of Kashmir
At PashmCraft, we don’t just make pashminas; we create heirlooms—pieces that embody the rich heritage of Kashmir while embracing the grace of modern sophistication. Our shawls, stoles, and wraps are handmade by Kashmir’s most distinguished artisans using techniques that have been passed down for over 600 years. With over 600 years of tradition woven into every stitch, they don’t just weave threads—they weave stories, preserving an ancient craft while making it contemporary. Each piece is a rare work of art, woven with passion and care, making it truly one-of-a-kind.
The Purest Essence of Luxury
Our dedication to authenticity begins with the materials we choose. We source only the finest pashmina from the pristine high-altitude pastures of Ladakh, where the rare Capra hircus goats thrive in the cool, pure air of the Himalayas. Their undercoats, hand-combed with precision, provide the luxurious fiber at the heart of every PashmCraft creation. We make no compromises—only the purest Ladakhi pashmina, meticulously woven with care, finds its way into our designs, ensuring that every piece is as exceptional as it is genuine. It’s this attention to detail that makes each PashmCraft creation a symbol of unparalleled quality and elegance. We ensure that only the purest, most luxurious pashmina reaches your hands.
Crafted for the Discerning Few
PashmCraft is more than just a brand; it’s a reflection of who you are. Owning a PashmCraft shawl is more than acquiring a luxurious accessory—it’s an investment in a legacy. Our pieces are heirlooms in the making. We believe luxury isn’t just about appearance; it’s about substance, history, and a connection to something greater. When you choose PashmCraft, you’re embracing craftsmanship that transcends trends and embodies a style uniquely yours—effortless, refined, and extraordinary. It’s a bridge to the past and a statement of taste that inspires confidence and poise.
Our designs seamlessly merge classic techniques with modern innovation. Whether it’s a delicate hand-embroidered motif inspired by nature or a sleek, minimalist weave, each piece is a personal expression of sophistication and artistry, meticulously crafted to elevate your style.